# ShowUp Labs

> ShowUp Labs is an AI visibility (AEO) agency. We measure how often AI engines like ChatGPT, Claude, Perplexity and Gemini recommend a business when its buyers ask, then do the work that makes that business the answer. The free AI Visibility Audit at https://showuplabs.com/ scores any website out of 100 in about a minute.

Key facts:
- Service: AI visibility audits and answer engine optimisation (AEO) for businesses.
- Free audit: paste a URL at https://showuplabs.com/ and get a live score out of 100, the competitors AI names instead, and the top fixes. No signup.
- Full report: every buyer question scored across ChatGPT, Claude, Perplexity and Gemini, competitor share of voice, and a prioritised fix plan. £39, delivered within 24 hours.
- Strategy session: free 30-minute call, booked from the site.
- We run our own strategy on ourselves and publish the results at https://showuplabs.com/proof/ (we started at 0/100 on 11 July 2026 and show every change we make).

## Guides
- [What is AEO?](https://showuplabs.com/what-is-aeo/): plain-English definition of answer engine optimisation, how AI engines pick the businesses they recommend, and the five levers that decide it.
- [AEO vs SEO](https://showuplabs.com/aeo-vs-seo/): what actually changes when buyers ask AI instead of searching, what still matters, and how the two work together.
- [AI visibility checklist](https://showuplabs.com/ai-visibility-checklist/): 12 checks you can run on your own site today, before you pay anyone.

## Pages
- [Free AI Visibility Audit](https://showuplabs.com/): the scoring tool itself.
- [Our proof, live](https://showuplabs.com/proof/): our own score history, updated automatically.
- [Book a strategy session](https://showuplabs.com/book): free 30-minute call.