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Ideas worth using.
Guides, research and examples to help you make better marketing decisions. Search and AI visibility are one part of the wider picture.
Explore our services ↗
Start with a question.
Whether you are planning a campaign or trying to understand a change in search, useful answers should be specific enough to act on. These resources keep their original focus and URLs as ShowUp grows into a broader managed marketing agency.
Marketing strategy ↗
How we turn priorities and audience insight into a workable plan.
Content and video ↗
How to make ideas useful across formats.
What is AEO? ↗
A clear introduction to answer engine optimisation.
AEO vs SEO ↗
Where traditional search and AI answers overlap and differ.
AI visibility checklist ↗
Twelve practical checks for AI search readiness.
Writing content AI will quote ↗
Make answers clearer and easier to reuse.
Our visibility research ↗
Research into SEO scores and AI visibility.
Company visibility reports ↗
Browse the measured company reports.
Our own score history ↗
The published record behind our visibility claims.