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ShowUp Labs / AI visibility reports

AI visibility, measured across 47 well-known sites

Every one of these was scanned the same way we scan a customer: real buyer questions for their own category, asked of a live answer engine, plus direct technical checks on the site. Being a household name turns out to be no protection at all.

Automated measurement of public websites, most recently 2026-09-03. We test whether answer engines can reach, read and quote a site, and whether they name it when buyers ask questions in its category. We are not rating these businesses. Work at one of them and think a reading is wrong? Tell us and we will re-run it.
Sites measured
56
Average AI score
47/100
Named in zero answers
11

What this set shows

11 of 47 well-known sites were named in none of the buyer questions we asked in their own category. 18 scored 60 or above. Size and brand recognition are not the same thing as being the answer an engine gives, which is the whole reason this measurement exists.

Every report

Sorted by AI search score. Click any brand for the full reading: the questions asked, who was named instead, and which technical checks failed.

BrandAI searchSEONamed in
HubSpot 78 86 5/6
Xero 76 86 6/6
Calendly 74 86 6/6
Wise 71 71 6/6
Hootsuite 71 86 6/6
Squarespace 70 76 6/6
QuickBooks 70 86 6/6
Purplebricks 69 91 5/6
Gousto 69 86 6/6
Stripe 68 81 6/6
Mailchimp 66 91 6/6
Asana 65 86 5/6
Canva 65 43 6/6
HelloFresh 65 81 6/6
Wix 64 79 6/6
Octopus Energy 64 91 6/6
Zendesk 63 81 5/6
Starling Bank 62 86 4/6
Loom 59 86 4/6
Monzo 59 90 4/6
Trello 58 81 5/6
Typeform 58 86 4/6
Monday.com 57 82 4/6
Rightmove 57 76 5/6
Semrush 57 86 4/6
Sprout Social 57 90 4/6
Moz 55 81 4/6
Shopify 54 76 3/4
Webflow 54 76 4/6
Buffer 53 91 4/6
Intercom 48 90 3/6
ClickUp 45 73 3/6
MailerLite 44 86 3/6
Figma 42 86 3/6
Bulb 42 35 3/6
Deliveroo 42 81 3/6
Omnisend 39 80 2/6
Klaviyo 37 86 2/6
Slack 31 86 2/6
Miro 31 86 1/6
Checkatrade 31 90 2/6
Kit 31 76 2/6
Vercel 30 53 2/6
Notion 27 86 1/6
Airtable 25 76 1/6
Cloudflare 20 86 0/6
FreeAgent 19 86 0/6
AWeber 19 86 0/6
Linear 18 91 0/6
Tide 17 81 0/6
Sage 17 76 0/6
GetResponse 17 86 0/6
Ahrefs 15 91 0/6
Gymshark 12 35 0/6
GoCardless 11 90 0/6
Represent 9 50 0/6

How this was measured

Buyer questions are generated for each site's own category and grounded in live web search, then asked of an answer engine, recording which brands it names. Technical checks are direct fetches and HTML parsing rather than model guesses, and a check we cannot measure is left out of the score rather than counted as a failure. A site that refused our fetcher, or where live search returned nothing, is left out of this list entirely rather than published with a number we do not trust.

Scores move as the web changes. Every reading is dated, and each page says when it was taken.

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