Is Bulb visible in AI search?
Bulb is largely absent from AI answers for the questions its buyers ask.
Automated measurement of bulb.co.uk, run on 2026-10-02. We test whether answer engines can reach, read and quote the site, and whether they name it when buyers ask. We are not rating the business. Run this on your own site free, or ask us to re-run this one.
What we found
Bulb is largely absent from AI answers for the questions its buyers ask. AI barely knows they exist.
The buyer questions we asked, and whether Bulb was named
These questions were generated for this site's own category and asked against a live, web-grounded answer engine. This is the part that decides the score, and it is the part a business cannot see for itself.
| Question a buyer asks | Result |
|---|---|
| How do I find a good energy supplier in the UK? | Not named |
| Best energy company in UK for home supply | Not named |
| Which energy supply firms in the UK are the most reliable? | Not named |
| How to choose the best energy supplier in the UK | Not named |
| Best energy supply companies in the UK for businesses | Not named |
| What are the top energy supply firms in the UK for residential use? | Not named |
Who AI named instead
Percentage of answers in which each brand was named.
| Octopus Energy | 83% |
| British Gas | 67% |
| Home Energy | 67% |
| E.ON | 50% |
| Fuse Energy | 17% |
| Bulb | 0% |
Technical checks that failed
Weight reflects how much each signal affects whether an engine can find, read and quote the site. Showing the ten heaviest of 15.
| Weight | Issue |
|---|---|
| 3 | Content only appears after JavaScript runs, so crawlers see an empty page |
| 2 | Title tag is missing or the wrong length |
| 2 | Both www and non-www serve the site, splitting authority |
| 2 | No Organization schema, so engines have to guess who you are |
| 1 | Meta description is missing or too short |
| 1 | Page does not have exactly one H1 |
| 1 | No canonical tag, so duplicates compete with each other |
| 1 | No mobile viewport set |
| 1 | Almost no internal links to follow |
| 1 | Sitemap has no lastmod dates, so crawlers cannot spot fresh pages |
What would move this
In the order that changes the number fastest:
- Let the crawlers in. Engines are being refused or cannot read the page, so nothing else counts yet.
- Make the pages quotable. There is no clean passage for an engine to lift.
- Tell engines who this is. Structured data is missing or incomplete.
- Earn third-party mentions. Around 85% of the sources engines cite are other people's pages, so this is the ceiling on everything above.
The full method is in how to improve your AI search visibility.
How this was measured
Buyer questions are generated for the site's own category and grounded in live web search, then asked of an answer engine, and we record which brands it names. Technical checks are direct fetches and HTML parsing, not model guesses. A check we cannot measure is left out of the score rather than counted as a failure. Scores move as the web changes, so treat this as a reading taken on 2026-10-02 rather than a permanent fact.
Work at bulb.co.uk and think something here is wrong? Tell us and we will re-run it. We would rather be corrected than be confidently wrong.
Questions, answered
Is Bulb visible in AI search?
Measured on 2026-10-02, Bulb scored 18 out of 100 for AI search visibility and was named in 0 of 6 buyer questions asked of a live answer engine. Bulb is largely absent from AI answers for the questions its buyers ask.
Does ChatGPT recommend Bulb?
In our 2026-10-02 measurement, Bulb was not named in any of the 6 buyer questions we asked in its category. Competitors were named instead.
See your own score
The same scan, on your site, free. It asks the buyer questions in your space and shows which businesses AI names instead of you.
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