Is Checkatrade visible in AI search?
Checkatrade shows up in AI answers some of the time, and there is clear room to move.
Automated measurement of checkatrade.com, run on 2026-08-26. We test whether answer engines can reach, read and quote the site, and whether they name it when buyers ask. We are not rating the business. Run this on your own site free, or ask us to re-run this one.
What we found
Checkatrade shows up in AI answers some of the time, and there is clear room to move. Google can find them. AI cannot.
The buyer questions we asked, and whether Checkatrade was named
These questions were generated for this site's own category and asked against a live, web-grounded answer engine. This is the part that decides the score, and it is the part a business cannot see for itself.
| Question a buyer asks | Result |
|---|---|
| How do I find a good tradesperson in the UK | Not named |
| Best tradesperson company in London | Named |
| How to hire a reliable tradesperson in UK | Not named |
| What are the best tradesperson services in Manchester | Not named |
| How to find a trustworthy tradesperson firm in Birmingham | Not named |
| Best way to find a skilled tradesperson in UK | Named |
Who AI named instead
Percentage of answers in which each brand was named.
| TrustATrader | 67% |
| TrustMark | 33% |
| Age UK | 33% |
| Federation of Master Builders | 17% |
| Checkatrade | 33% |
Technical checks that failed
Weight reflects how much each signal affects whether an engine can find, read and quote the site.
| Weight | Issue |
|---|---|
| 5 | AI crawlers are blocked at the door |
| 2 | No valid XML sitemap found |
| 2 | No llms.txt published |
| 2 | No question-phrased headings for engines to match to buyer questions |
| 1 | No FAQ schema |
| 1 | No concrete statistics in the copy (quotes and stats are what get cited) |
| 1 | No quotations from named sources |
| 1 | No freshness date published, so the page reads as undated |
What would move this
In the order that changes the number fastest:
- Let the crawlers in. Engines are being refused or cannot read the page, so nothing else counts yet.
- Make the pages quotable. There is no clean passage for an engine to lift.
- Tell engines who this is. Structured data is missing or incomplete.
- Earn third-party mentions. Around 85% of the sources engines cite are other people's pages, so this is the ceiling on everything above.
The full method is in how to improve your AI search visibility.
How this was measured
Buyer questions are generated for the site's own category and grounded in live web search, then asked of an answer engine, and we record which brands it names. Technical checks are direct fetches and HTML parsing, not model guesses. A check we cannot measure is left out of the score rather than counted as a failure. Scores move as the web changes, so treat this as a reading taken on 2026-08-26 rather than a permanent fact.
Work at checkatrade.com and think something here is wrong? Tell us and we will re-run it. We would rather be corrected than be confidently wrong.
Questions, answered
Is Checkatrade visible in AI search?
Measured on 2026-08-26, Checkatrade scored 31 out of 100 for AI search visibility and was named in 2 of 6 buyer questions asked of a live answer engine. Checkatrade shows up in AI answers some of the time, and there is clear room to move.
Does ChatGPT recommend Checkatrade?
In our 2026-08-26 measurement, Checkatrade was named in 2 of 6 answers to buyer questions in its category.
See your own score
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