Is Kit visible in AI search?

Kit shows up in AI answers some of the time, and there is clear room to move.

Automated measurement of convertkit.com, run on 2026-09-03. We test whether answer engines can reach, read and quote the site, and whether they name it when buyers ask. We are not rating the business. Run this on your own site free, or ask us to re-run this one.

AI Search
31/100
SEO
76/100
Named in
2/6 answers

What we found

Kit shows up in AI answers some of the time, and there is clear room to move. Google can find them. AI cannot.

The buyer questions we asked, and whether Kit was named

These questions were generated for this site's own category and asked against a live, web-grounded answer engine. This is the part that decides the score, and it is the part a business cannot see for itself.

Question a buyer asksResult
What is the best email marketing software? Not named
How do I choose an email marketing tool? Not named
What are the top email marketing platforms? Named
What is the best email marketing platform for small business? Not named
How do I find a good email marketing service? Not named
What are the best email marketing tools for sending newsletters? Named

Who AI named instead

Percentage of answers in which each brand was named.

MailerLite83%
Brevo83%
Mailchimp67%
Constant Contact50%
Klaviyo50%
Kit33%

Technical checks that failed

Weight reflects how much each signal affects whether an engine can find, read and quote the site. Showing the ten heaviest of 11.

WeightIssue
2Title tag is missing or the wrong length
2No valid XML sitemap found
2No llms.txt published
2No Organization schema, so engines have to guess who you are
2No question-phrased headings for engines to match to buyer questions
1Heading levels skip (H2 straight to H4), so structure is unclear
1No FAQ schema
1No concrete statistics in the copy (quotes and stats are what get cited)
1No quotations from named sources
1No freshness date published, so the page reads as undated

What would move this

In the order that changes the number fastest:

  1. Make the pages quotable. There is no clean passage for an engine to lift.
  2. Tell engines who this is. Structured data is missing or incomplete.
  3. Earn third-party mentions. Around 85% of the sources engines cite are other people's pages, so this is the ceiling on everything above.

The full method is in how to improve your AI search visibility.

How this was measured

Buyer questions are generated for the site's own category and grounded in live web search, then asked of an answer engine, and we record which brands it names. Technical checks are direct fetches and HTML parsing, not model guesses. A check we cannot measure is left out of the score rather than counted as a failure. Scores move as the web changes, so treat this as a reading taken on 2026-09-03 rather than a permanent fact.

Work at convertkit.com and think something here is wrong? Tell us and we will re-run it. We would rather be corrected than be confidently wrong.

Questions, answered

Is Kit visible in AI search?

Measured on 2026-09-03, Kit scored 31 out of 100 for AI search visibility and was named in 2 of 6 buyer questions asked of a live answer engine. Kit shows up in AI answers some of the time, and there is clear room to move.

Does ChatGPT recommend Kit?

In our 2026-09-03 measurement, Kit was named in 2 of 6 answers to buyer questions in its category.

See your own score

The same scan, on your site, free. It asks the buyer questions in your space and shows which businesses AI names instead of you.

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