Is Moz visible in AI search?
Moz shows up in AI answers some of the time, and there is clear room to move.
Automated measurement of moz.com, run on 2026-09-03. We test whether answer engines can reach, read and quote the site, and whether they name it when buyers ask. We are not rating the business. Run this on your own site free, or ask us to re-run this one.
What we found
Moz shows up in AI answers some of the time, and there is clear room to move. Google can find them. AI cannot.
The buyer questions we asked, and whether Moz was named
These questions were generated for this site's own category and asked against a live, web-grounded answer engine. This is the part that decides the score, and it is the part a business cannot see for itself.
| Question a buyer asks | Result |
|---|---|
| What is the best SEO software? | Named |
| How do I find a good SEO tool? | Not named |
| What are the top SEO optimization tools? | Named |
| What is the best SEO analysis software? | Named |
| What are the best SEO keyword research tools? | Not named |
| What is the best SEO audit software? | Named |
Who AI named instead
Percentage of answers in which each brand was named.
| Semrush | 100% |
| Ahrefs | 100% |
| Screaming Frog | 83% |
| Surfer SEO | 67% |
| Moz | 67% |
Technical checks that failed
Weight reflects how much each signal affects whether an engine can find, read and quote the site.
| Weight | Issue |
|---|---|
| 2 | No valid XML sitemap found |
| 2 | No llms.txt published |
| 1 | Heading levels skip (H2 straight to H4), so structure is unclear |
| 1 | Most images have no alt text |
| 1 | No FAQ schema |
| 1 | No concrete statistics in the copy (quotes and stats are what get cited) |
| 1 | No quotations from named sources |
What would move this
In the order that changes the number fastest:
- Make the pages quotable. There is no clean passage for an engine to lift.
- Tell engines who this is. Structured data is missing or incomplete.
- Earn third-party mentions. Around 85% of the sources engines cite are other people's pages, so this is the ceiling on everything above.
The full method is in how to improve your AI search visibility.
How this was measured
Buyer questions are generated for the site's own category and grounded in live web search, then asked of an answer engine, and we record which brands it names. Technical checks are direct fetches and HTML parsing, not model guesses. A check we cannot measure is left out of the score rather than counted as a failure. Scores move as the web changes, so treat this as a reading taken on 2026-09-03 rather than a permanent fact.
Work at moz.com and think something here is wrong? Tell us and we will re-run it. We would rather be corrected than be confidently wrong.
Questions, answered
Is Moz visible in AI search?
Measured on 2026-09-03, Moz scored 55 out of 100 for AI search visibility and was named in 4 of 6 buyer questions asked of a live answer engine. Moz shows up in AI answers some of the time, and there is clear room to move.
Does ChatGPT recommend Moz?
In our 2026-09-03 measurement, Moz was named in 4 of 6 answers to buyer questions in its category.
See your own score
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